This is a fantastic article written about choosing photos, specifically with the human face, for advertising. We're in a people business. Using people for advertising is a plus. But if you're not up to snuff on the psychology of the human face, the images you choose can actually hurt your advertising campaign. http://webmarketingtoday.com/articles/niehaus-choosing-images3/
"6 Steps to Wedding Show Success" (below in color) is an article written by Alan Berg, a long time veteran of advertising in the wedding industry. All 6 of Alan Berg's steps should be religiously followed however, there is one key ingredient that Mr. Berg has been left out.
Step ONE Is This:
Brand your booth, your website, your business pamphlets and flyers to ONE theme so that brides/customers do not get confused as to who they saw at the trade show while they are doing their on-line research. They have to recognize your website as a booth they visited at the trade show. If you do not do this important step, more than likely when a bride does her on-line research, she will get confused and think she met someone else at the fair. You should most definitely have a prominent logo displayed on everything and everywhere. The first image of your website should match your backdrop at the trade show as well as any business cards or printed materials.
- Trade leads with every vendor at the show. (You will also get the attendee list).
- Make your booth an interactive display. Turn your booth into a newlywed game. Consider hands-on activities, food, audio/visual programs.
- Personalize the experience with a personal invitation via Email. Direct mail is often out of our budgets, but a personal email invitation works.
- Use social media to get the word out on any show promotions you are offering.
- Set up appointments for your clients or potential clients/leads to come to the show at specific times to meet you. Use contacts from years past or potential/current leads that are on the fence.
- Offer a show special or price break for potential customers to meet you at the show.
- Offer an incentive for potential leads you've met at the show to make an appointment with you after the show. Give them a bonus if they keep their appointment.
- FOLLOW UP AFTER the show. Remember in our industry, your ability to build a relationship is often the key ingredient to getting the sale.
- Don't just promote your business. Promote the wedding industry.
- Promote the event like it is your own, because it is!
- Dress professionally. NO Jeans or tennis shoes.